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Forbes: "How Kombucha Became The Drink Of 2020"

Step away from the seltzer — 2020 was all about kombucha. People everywhere are swapping their bubbly for fruit forward kombucha!



According to the trade group Kombucha Brewers International, sales of hard kombucha have grown from $1.7 million in 2017 to more than $12 million in 2019. But what's driving the growth of kombucha?


“I think consumer preferences are changing and it's a great alternative to other cold beverages ,” Flower Crown Kombucha director of finances Bryan Griffin says.



Naturally fermented, Flower Crown Kombucha is organic, using real fruit juice that the brand makes in its Florida-based factory. “We're going to farmers markets, picking strawberries, oranges and more,” Phil said of their flavor sourcing.

What Exactly is Kombucha?

While kombuchas (both the non-alcoholic and alcoholic versions) are relatively new to U.S. drinkers, the fermented tea has been around for as long as 2,000 years. Kombucha has been growing in popularity in the U.S. for the last decade. In 2018, sales of kombucha represented 10% of all refreshment beverage sales with sales up 21% from 2017, and the global kombucha market size is expected to reach a market size of $7.05 billion by 2027.

Kombucha is typically made by mixing ingredients, including yeast, bacteria, sugar and tea and letting them rest in a warm environment for a few weeks.


The whole article: https://www.forbes.com/sites/bridgetshirvell/2020/08/13/how-hard-kombucha-became-the-drink-of-2020/?sh=52a838e4550c

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